引进来 走出去 国产游戏在全球市场崭露头角

Core Insights - The cultural and entertainment consumption is on the rise during the summer, with various gaming and anime events attracting significant public attention [1] - Domestic games are showcasing strong performance and gaining popularity both locally and internationally [1][4] Industry Events - The offline demo event for the game "Shadow Blade Zero" took place at the Shougang Park in Beijing, featuring a unique industrial backdrop that enhances the gaming experience [2][3] - The first Shanghai Summer International Anime Month series is expected to attract over one million visitors, highlighting the growing interest in anime and gaming [4] Game Popularity - "Shadow Blade Zero" is one of the most anticipated AAA games, drawing attention for its blend of traditional martial arts and modern production techniques, and has garnered a significant international following [3][4] - The event attracted around 1,000 participants, including over ten influencers with more than one million followers each, collectively reaching an audience of over 40 million [3] Global Market Performance - Chinese self-developed games are projected to achieve over $18.5 billion in overseas sales in 2024, marking a 13.39% year-on-year increase [8] - The first quarter of 2025 is expected to see nearly $4.8 billion in overseas sales, reflecting a 17.92% growth [8] Cultural Exchange - Games are becoming a new medium for cultural exchange, allowing international players to experience Chinese culture through gameplay [9] - The gaming industry is recognized as a significant pillar of the cultural and entertainment economy, with the global gaming market projected to reach nearly $190 billion in 2024, significantly outpacing the film industry [11]