京东方陈炎顺：以“屏之物联”拓展产业边界

Core Insights - The article discusses the strategic layout, technological breakthroughs, and future plans of BOE Technology Group, a leading player in the global display industry, as articulated by Chairman Chen Yanshun [1][3][7] - BOE's core competitive advantages are identified as semiconductor display technology, glass-based processing capabilities, and large-scale integrated intelligent manufacturing [1][3] Industry Trends - The display industry is entering a rebalancing phase, characterized by a shift from scale and market share competition to high profitability, high technology, and high added value competition [2] - LCD technology remains the mainstream in the medium to long term, with a notable trend towards larger TV sizes and high-resolution, high-refresh-rate products [3] Company Strategy - BOE's strategy, termed "Screen IoT," aims to integrate more functions and forms into screens, expanding their applications across various industries [3] - The company is focusing on new growth areas such as glass-based innovation and perovskite photovoltaic devices, which are seen as potential new business tracks [4] Capital Operations - BOE has engaged in significant capital operations, including acquisitions to enhance its industrial layout and resource allocation [5] - The company has established a global business network, with marketing platforms in six regions, including the U.S. and Japan, and has set up production bases in Mexico and Vietnam to improve service efficiency [6] Innovation and R&D - Innovation is emphasized as a lifeline for BOE, with approximately 7% of annual revenue allocated to R&D, resulting in over 100,000 patent applications [7] - The company is continuously launching innovative technologies and products, such as the AMQLED quantum dot display, which enhances brightness and color performance [7] Shareholder Value - BOE's capital strategy is shifting from scale expansion to creating shareholder value, with a commitment to annual cash dividends of no less than 35% of net profit and a minimum of 1.5 billion yuan for share buybacks over the next three years [7][8]