P&G Plans Price Hikes as Shoppers Grow ‘More Careful'

Core Viewpoint - Procter & Gamble (P&G) is increasing prices on approximately 25% of its products in the U.S. due to rising costs from tariffs and changing consumer behavior amid economic uncertainty [2][4][6]. Financial Performance - P&G reported a 2% increase in net sales for the last quarter [2]. - The company anticipates a $1 billion impact on its next fiscal year due to higher costs associated with tariffs [2]. Consumer Behavior - There is a projected slight downturn in consumption among both higher-income and lower-income consumers, influenced by economic conditions [3]. - Consumers are becoming more cautious, utilizing pantry inventory, and seeking value through smaller packs, promotions, or larger pack sizes [4]. Management Insights - Jon Moeller, the outgoing CEO, noted a "level of baseline uncertainty" affecting the company's guidance for the upcoming year [4]. - Moeller expressed frustration over the uncertainty and the broad range of projections [5]. Tariff Impact - Recent research indicates that nearly 47% of shoppers have reported difficulties in finding key items, attributed to tariffs and supply chain disruptions [6]. - Tariffs are identified as a significant price driver, disproportionately affecting younger and financially vulnerable consumers [7][8].