Activate Opens Active Gaming Arcade In The Avenue At White Marsh

Core Concept - Activate is an active gaming arcade that combines gaming with physical exercise, recently opened in White Marsh, Maryland [3][4] Company Overview - Activate occupies over 10,000 square feet and employs around 15 staff members [3] - The company is co-founded by Adam and Megan Schmidt, who previously operated a successful escape room business in Canada [9] Market Position - Activate claims to be "the world's first active gaming facility," targeting families, friend groups, and team-building events [4][9] - The location in White Marsh is positioned as a vibrant community hub for shopping and entertainment, making it an ideal spot for experiential destinations [4] Gaming Experience - The arcade features 13 different game rooms designed to enhance physical activity and social interaction [5] - Notable games include Mega Laser, where players dodge 180 lasers, and Press, which involves pressing 452 light-up buttons [6][7] - Games last between one to three minutes, with a live ranking board for competitive play [7][8] Pricing and Admission - Admission costs $25 plus tax per player from Mondays to Thursdays, and $30 plus tax from Fridays to Sundays and holidays [8] - Each gaming session lasts 75 minutes, with an option to purchase an additional 30 minutes for $15 [8] Expansion Plans - Activate currently operates 29 locations in the United States, with plans to open an additional 20 locations soon [9]