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金融业“反内卷”升温 多地探索转型新路径
Shang Hai Zheng Quan Bao·2025-07-29 17:53

Core Viewpoint - The financial industry is launching a campaign against "involution" competition, promoting healthy development by resisting unfair competition methods and focusing on service differentiation rather than price competition [1][2][3] Group 1: Involution Competition Resistance - Financial regulatory bodies in Guangdong, Anhui, Ningxia, and Zhejiang have initiated measures to combat "involution" competition, including the establishment of self-regulatory agreements [1][2] - The Guangdong financial sector has released a negative list of "involution" competition practices to guide industry associations in formulating self-regulatory agreements [1] - Various regions, including Anhui and Ningxia, are advocating for compliance, focusing on optimizing financial service quality, and enhancing industry self-discipline [1][2] Group 2: Price Competition Issues - The financial industry's "involution" is primarily reflected in price competition, with phenomena such as consumer loan rates dropping below 3% and low-price customer acquisition strategies leading to a vicious cycle [3] - The net interest margin of commercial banks has declined to a historical low of 1.43% in the first quarter of this year due to aggressive pricing strategies [3] Group 3: Opportunities in Differentiation - The root cause of "involution" is homogeneous competition, and the key to breaking this cycle lies in innovation [4] - Financial institutions are encouraged to explore untapped markets, enhance service quality, and leverage digital transformation to create differentiated competitive advantages [4] Group 4: Focus on Service and Innovation - Banks are advised to shift their competitive focus towards product innovation and service enhancement, particularly in supporting small and micro enterprises, rural revitalization, and technological innovation [5] - Smaller banks should adopt differentiated competition strategies, leveraging their flexibility and personalized services to meet local customer needs [5] Group 5: Digital Transformation - Digital transformation is seen as a crucial method to improve service efficiency, shifting from a "data finds people" approach to a "people find data" model [6] - This transformation allows business personnel to directly utilize retail credit operation dashboards, significantly enhancing service efficiency [6]