潮玩难破“半年周期律”

Core Insights - The潮玩 industry is characterized by rapid product turnover, with most popular IPs only maintaining sales for about six months before declining significantly [1] - Companies in the潮玩 sector must continuously innovate and adapt to market trends to remain competitive, as the industry is marked by fierce competition [1] - 泡泡玛特 has managed to extend the product lifecycle of its offerings, breaking the trend of short-lived popularity seen in the industry [1] Industry Dynamics - The潮玩 industry experiences a high rate of product obsolescence, with successful products often quickly losing their appeal [1] - Many潮玩 companies rely on professional exhibitions for promotion and sometimes collaborate with scalpers to create hype, but this strategy often leads to a temporary spike in interest [1] - The ability to create lasting hits is limited, as many products fail to maintain their popularity after initial sales [1] Company Strategies - 泡泡玛特 has distinguished itself by effectively managing its product lifecycle, allowing certain products to achieve renewed popularity annually [1] - The company's success is attributed to strategic decisions, such as acquiring top designer IPs early and expanding internationally [1] - The hiring of experienced executives, such as a Korean national, has also contributed to 泡泡玛特's operational success [1] - Despite its successes, 泡泡玛特 still has a significant number of products that do not perform well and remain unsold [2]