Core Insights - The transformation towards buy-side advisory is a central theme in the development of brokerage wealth management, with the talent of advisors being a key factor [1][2] - The current number of advisors in the securities industry has surpassed 82,800, but they need to serve over 240 million investors, resulting in a ratio of over 2,800 investors per advisor, far exceeding the ideal ratio of 1:200 [1][2] - There is a structural shortage of advisory talent, with both quality and quantity of advisors being insufficient to meet the demand [2][5] Talent Supply and Demand - The number of advisors has increased from 53,200 at the end of 2019 to 82,800 currently, reflecting the industry's emphasis on advisory talent [1][2] - The ideal advisor-to-investor ratio is 1:200, but current data suggests that each advisor is serving nearly 10,000 investors when including mutual fund investors [2][3] - Many advisors are concentrated on high-net-worth clients, leaving new clients with inadequate service [2][3] Service Quality and Professionalism - The overall quality of advisory services is lacking, with many advisors providing only standardized services and superficial consultations [3][4] - There is a significant gap between the required level of professional advisory services and the current capabilities of advisors [3][4] - The shift from product sales to service-oriented advisory is necessary, focusing on long-term client relationships and comprehensive asset management [4][5] Challenges in Advisor Training - The current training and incentive structures for advisors are insufficient, leading to a "specialist not specialized" phenomenon where advisors juggle multiple roles [5][6] - There is a need for a structured training system that categorizes and levels advisory talent, focusing on specialized areas such as ETF advisory and asset allocation [5][7] - The lack of integration between technology and talent development hampers the effectiveness of advisory services [5][6] Recommendations for Improvement - Establishing a tiered and categorized training mechanism for advisors is essential, allowing for personalized development paths [7][8] - Utilizing AI and technology to enhance the training and operational efficiency of advisors is a consensus among industry professionals [7][8] - Continuous professional development through structured training programs and expert engagement is necessary to elevate the overall advisory service quality [8]
1名投顾服务超2800人人才荒倒逼券商升级培养体系
Zheng Quan Shi Bao·2025-07-29 18:50