“苏超”效应显现江苏快餐营业额增势较好

Core Insights - Jiangsu province achieved a total retail sales of social consumer goods of 2.39 trillion yuan in the first half of the year, marking a year-on-year growth of 5.0% [1] - Urban retail sales reached 2.14 trillion yuan, growing by 4.8%, while rural retail sales increased by 6.8% to 252.06 billion yuan [1] Group 1: Consumption Trends - The "Su Chao" effect is beginning to show, with significant growth in fast food sales; in May and June, the 18 counties hosting the "Su Chao" matches saw a 1.2 and 1.6 percentage point increase in accommodation and catering industry revenue compared to April [1] - The catering industry saw beverage and cold drink services grow by 21.2% and fast food services by 6.2%, contributing to a 1.9 percentage point increase in the overall catering industry growth [1] - A total of 1,073 new catering enterprises were added in the first half of the year, contributing 4.0 percentage points to the growth of the catering industry [1] Group 2: Policy Impact and Market Dynamics - The "old for new" consumption policy has effectively boosted retail sales, with related products (automobiles, home appliances, 3C digital products, and home goods) achieving retail sales of 384.7 billion yuan, a year-on-year increase of 9.4% [2] - The retail sales of physical stores increased by 7.7% to 695.85 billion yuan, while online retail sales grew by 7.9%, with physical goods online retail sales rising by 6.1% [2] - Online retail sales accounted for 21.9% of total social consumer goods retail sales, an increase of 0.5 percentage points from the first quarter [2]