POLARIS INTRODUCES THE ALL-NEW RANGER 500, STARTING AT UNDER $10,000

Core Insights - Polaris Off Road has launched the 2026 RANGER 500, a mid-size utility side-by-side vehicle designed to enhance outdoor chores and provide versatility for users [1][2] - The vehicle is positioned in the value segment, starting at a U.S. MSRP of $9,999, and aims to cater to the growing demand for outdoor tools as more people move to suburban and rural areas [2][6] Product Features - The RANGER 500 includes user-friendly controls, a powerful 28-horsepower engine, and a compact design that allows for easy navigation in tight spaces [5] - It features a dump box with a capacity to haul up to 300 pounds and a towing capacity of 1,500 pounds, making it suitable for various landscaping tasks [5] - The vehicle comes with 30 accessories for customization, enhancing its practicality for managing small properties [4][5] Market Positioning - The RANGER brand has been the top-selling utility side-by-side brand for 27 years, indicating strong market presence and consumer trust [2] - The introduction of the RANGER 500 is seen as an opportunity to expand the product lineup and meet the needs of first-time side-by-side owners [3][2] Company Background - Polaris Inc. has a long history in the powersports industry, founded in 1954, and offers a diverse range of products including off-road vehicles, motorcycles, and boats [7] - The company emphasizes innovation and customer service, providing a nationwide dealer network and comprehensive online resources for maintenance and support [5][7]