扎实推动乡村游购一体发展

Core Viewpoint - The Ministry of Agriculture and Rural Affairs is focusing on promoting agricultural product consumption through a collaborative implementation plan involving ten departments, aiming to enhance rural tourism and agricultural integration [1][2]. Group 1: Agricultural Product Consumption Promotion - The Ministry of Agriculture and Rural Affairs, in collaboration with other departments, has issued an implementation plan to boost agricultural product consumption [1]. - The plan emphasizes the development of rural tourism and agricultural integration, with a target of nearly 900 billion yuan in leisure agriculture revenue by 2024 [1][3]. Group 2: Diversification of Agricultural Activities - The initiative aims to enrich leisure agricultural activities by integrating agriculture with culture, tourism, sports, and education, promoting new business models such as experiential processing of agricultural products [2]. - Activities will be organized based on agricultural seasons to enhance rural tourism and cultural heritage [2]. Group 3: Modern Agricultural Product Distribution System - The demand for agricultural products is shifting from basic sustenance to quality consumption, necessitating a modern distribution system to reduce losses and improve product quality [2]. - The Ministry of Commerce and the Ministry of Agriculture will work together to implement the consumption promotion plan and enhance the digital, intelligent, and standardized transformation of agricultural supply chains [2]. Group 4: Cold Chain Logistics Optimization - The Ministry of Agriculture is focusing on optimizing cold chain logistics to support agricultural production and distribution, including planning for cold storage and logistics facilities [3]. - Financial policies will be innovated to support the renovation of outdated cold chain facilities and enhance technical upgrades [3]. - A comprehensive cold chain technology service system will be established to promote cold storage and preservation technologies [3].