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多重利好因素催化 游戏行业投资机遇凸显
Zhong Guo Zheng Quan Bao·2025-07-29 21:55

Core Viewpoint - The gaming industry in China is experiencing a significant transformation, with a focus on international expansion and ecosystem development, driven by technological innovation and cultural integration [1][3]. Group 1: Market Trends - The online gaming concept index has increased by 9.60% since June 23, with four consecutive days of gains [1]. - In the first seven months of 2025, a total of 884 domestic games received approval, an increase of 151 games compared to the same period last year [2]. - The Chinese gaming market size reached 28.051 billion yuan in May 2025, showing a year-on-year growth of 9.86% and a month-on-month growth of 2.56% [4]. Group 2: International Expansion - In June 2025, 33 Chinese game companies ranked in the global top 100 mobile game publishers, collectively earning $1.76 billion, which accounts for 33% of the total revenue of the top 100 [3]. - ST华通's subsidiary, 点点互动, saw a 10% month-on-month revenue increase in June, maintaining its position as the second-highest Chinese mobile game publisher globally [3]. Group 3: Investment Opportunities - Four key investment themes are identified: high industry prosperity, focus on premium products by leading companies, a surge in new product releases, and innovative gameplay in niche markets [5]. - The gaming community is expected to benefit from the industry's high prosperity, with increased user activity and downloads anticipated [4].