抓住夏日契机升温“清凉经济”

Core Viewpoint - The "cooling economy" is rapidly growing due to high temperatures across the country, driving consumer demand for cooling products and services, which is vital for economic growth and industry development [1][2]. Group 1: Market Trends - The sales of cooling appliances such as air conditioners and fans have surged, with top regions like Heilongjiang, Liaoning, Hubei, Jilin, and Guizhou showing month-on-month increases of 183%, 178%, 170%, 164%, and 144% respectively [1]. - There is a significant rise in demand for refreshing food and beverages, with carbonated drinks and ice cream sales increasing by over 75%, and cooling eye masks seeing a tenfold increase in sales [1][2]. Group 2: Consumer Behavior - Consumers are increasingly prioritizing quality and experience, shifting their demand from mere availability to preferences for healthier, safer, and more innovative products, willing to pay higher prices for these attributes [2]. - New consumption patterns are emerging, with a focus on personalized and diverse offerings, as well as a growing interest in environmentally friendly and energy-efficient products [2]. Group 3: Supply Innovations - New retail models such as instant retail and live streaming sales are enhancing summer consumption experiences, with innovative products like lightweight sun umbrellas and fashionable sun-protective clothing gaining popularity [2][3]. - E-commerce platforms are strengthening the integration of online and offline sales, with live streaming sales rapidly developing and creating new consumption scenarios [2]. Group 4: Regulatory Environment - There is a need for improved regulation in new business models, with a focus on establishing a multi-party governance system involving regulatory bodies, leading enterprises, and industry associations to ensure product quality and consumer rights [4]. - The regulatory framework should enhance collaboration among various departments to ensure consistent quality standards for online and offline products, and to address violations effectively [4].