韩媒：首尔悄然兴起清晨咖啡派对

Core Viewpoint - The trend of "coffee parties" in Seoul is rapidly gaining popularity among young people, transforming coffee shops into vibrant social spaces without alcohol, featuring music and dancing [1][2]. Group 1: Trend Overview - Coffee shops in Seoul are evolving into lifestyle hubs, where patrons engage in non-alcoholic parties characterized by DJ music and dancing, primarily attracting individuals aged 20 to 40 [1]. - The "coffee party" phenomenon originated from Australia and the United States, where similar events have redefined morning socializing, with some bakeries even transforming into dance venues [1]. - The movement is part of a broader "sober curious" trend, promoting enjoyment of life without alcohol, as expressed by participants who find morning gatherings invigorating [1]. Group 2: Participant Insights - Participants report that starting the day with a "coffee party" enhances their energy levels throughout the day, with one individual noting it brings a unique excitement [1]. - Some view these events as a reimagining of nightlife, utilizing coffee shops and morning hours as effective venues for enjoyment [1]. - The trend is also influenced by a growing culture of early rising, exemplified by social media influencers who promote morning routines, further encouraging this lifestyle shift [1]. Group 3: Criticism and Resistance - Not everyone supports the "coffee party" trend, with some skeptics questioning the entertainment value of such events, suggesting they may be more about social media visibility than genuine enjoyment [2]. - Despite the criticism, the trend continues to expand, with even nightclubs beginning to host "coffee parties" on Sunday afternoons [2].