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美团称“浣熊食堂”绝不自营,绝不下场与商家竞争;“交个朋友”全员入驻快手
Mei Ri Jing Ji Xin Wen·2025-07-29 23:15

Group 1 - Taobao Flash Sale saw a 110% month-on-month increase in new brand registrations in July, with over 12,000 new non-food brand stores launched, indicating a trend towards category diversification among brand merchants [1] - The rise in brand diversity is expected to enhance the platform's average transaction value, but it also poses challenges in terms of product selection, after-sales service, and differentiated subsidies [1] Group 2 - Meituan's "Raccoon Kitchen" brand, launched in early July after six months of trial operation, has seen a 40-fold increase in search volume and a 164% rise in overall merchant exposure, with order volume up by 60% [2] - Meituan emphasizes that it will not engage in self-operation or compete with merchants, focusing instead on infrastructure development to connect merchants with necessary resources [2] Group 3 - The leading live commerce agency "Jiao Ge Peng You" announced its full team entry into Kuaishou, marking a new phase in live commerce, with a debut scheduled for mid-August [3] - The collaboration with Kuaishou's Keling AI aims to enhance digital marketing capabilities in the e-commerce sector, indicating a shift towards digitalization and intelligence in live commerce [3] Group 4 - Douyin is integrating its instant retail business by merging Douyin Supermarket into Douyin Xiaoshida, aiming to improve operational efficiency in instant retail [4] - The instant retail sector has evolved from a trial phase to a strategic battleground among major players, with Douyin needing to address its logistics shortcomings or deepen partnerships with local chain supermarkets to close the fulfillment gap [4]