Core Insights - The sunscreen industry is transitioning from a niche market to a mainstream necessity, driven by increased consumer demand and product innovation [1][4] - The market for sunscreen clothing and cosmetics is projected to reach 885 billion yuan and 179 billion yuan by 2025, with further growth expected in 2026 [3] Market Growth - Sales of various sunscreen products have doubled year-on-year, with sunscreen creams seeing a 34.17% increase in transaction volume in June [2] - Anta's sunscreen clothing sales have increased by 42% year-on-year, highlighting the demand for functional and stylish products [2] Company Strategies - Companies like Anta and Shanghai Jahwa are actively launching new sunscreen products to capture market opportunities [4] - Upstream companies are also gaining attention, with firms developing UV-resistant and cooling fabrics for the textile industry [4] Product Innovation and Export - Innovative products like solar-powered cooling hats are gaining popularity in overseas markets, with significant order increases reported [7][8] - The demand for sunscreen and cooling products in international markets has surged, with orders for sunscreen and tanning products doubling in Malaysia and Cambodia [7][8] Industry Dynamics - The sunscreen industry has over 12,000 related companies in China, with nearly 60% established for over 10 years, indicating a mature market [5] - Companies are focusing on product innovation and adapting to consumer preferences for safety and functionality [2][8]
内销翻倍增长、海外订单激增 中国防晒产业迎来“双向爆发”
Zhong Guo Zheng Quan Bao·2025-07-29 23:23