内销翻倍增长 海外订单激增——中国防晒产业迎来“双向爆发”

Core Insights - The sunscreen industry is experiencing significant growth driven by increased consumer demand and product innovation, transitioning from a niche market to a mainstream necessity [1][2][3] - The market for sunscreen products is expected to expand substantially, with projections indicating that the market size for sunscreen clothing and cosmetics will reach 885 billion yuan and 179 billion yuan respectively by 2025 [2][4] Market Growth - Sales of various sunscreen products have doubled year-on-year, with sunscreen creams seeing a 34.17% increase in transaction volume in June [1][2] - Instant retail and e-commerce platforms are witnessing a surge in demand for sunscreen products, indicating a shift towards immediate purchasing behavior among consumers [1] Product Innovation - Companies like Anta are focusing on combining functionality and aesthetics in sunscreen clothing, with a reported 42% increase in sales of their innovative sunscreen apparel [2][3] - The trend towards safer formulations in sunscreen creams is evident, with brands like Yuze responding to consumer preferences for alcohol-free and fragrance-free products [2] Corporate Strategies - Listed companies are actively entering the sunscreen market, with upstream manufacturers also gaining attention for developing UV-resistant and cooling fabrics [3][4] - Retail companies are creating themed consumption events to attract younger consumers, such as "Summer Sunscreen Festival" by Guangbai [3] International Expansion - Foreign trade enterprises are innovating products to meet diverse overseas consumer needs, with significant increases in orders for sunscreen and cooling products in various countries [5][6] - The adaptability of foreign trade companies is highlighted by their ability to maintain stable operations and explore new markets despite external pressures [6]