智通财经网·2025-07-29 23:53Core Viewpoint - Starbucks is experiencing a turnaround under CEO Brian Niccol, with a focus on reversing long-term sales declines and implementing a transformation plan that has shown early positive results, particularly in the Chinese market [1][2]. Financial Performance - For Q3 FY2025, Starbucks reported a revenue increase of 3.8% year-over-year to $9.456 billion, surpassing market expectations of $9.31 billion [1]. - Adjusted earnings per share were $0.50, a 46% decline year-over-year, falling short of the expected $0.65 [1]. - Same-store sales decreased by 2%, worse than the anticipated decline of 1.5%, marking the sixth consecutive quarter of decline [2]. - In the U.S., same-store sales also fell by 2%, while in China, same-store sales grew by 2%, marking the first increase in a year and a half [1][2]. Strategic Initiatives - Niccol's strategy includes reducing wait times, updating the menu, and renovating stores to enhance the customer experience in the U.S. market [2]. - The company has reduced store construction costs by 30% and is focusing on improving service speed and customer satisfaction through increased staffing and prioritizing dine-in and drive-through orders [2]. - In China, Starbucks has implemented price reductions on certain tea beverages and introduced more sugar-free options, leading to a 6% increase in transaction volume and a 2% rise in same-store sales [2][3]. Market Outlook - Despite the positive signals, the overall financial data has not yet fully reflected the progress of the transformation efforts [2]. - The company’s operating profit margin decreased in Q3 due to expenses related to the transformation plan and inflationary pressures [3]. - Starbucks plans to invest an additional $500 million in labor costs for U.S. company-operated stores over the next year, but maintains a cautious outlook for the remainder of the fiscal year due to uncertainties in consumer behavior [3].