未经审查擅自发布医美广告

Core Viewpoint - The article discusses a case of illegal medical advertising in the cosmetic surgery industry, highlighting the importance of regulatory compliance for medical beauty institutions and the potential penalties for violations [1][2][3] Group 1: Case Details - A medical beauty shop was found to have published 11 promotional videos on Douyin without obtaining the necessary medical advertising review approval, despite spending 1,000 yuan on the advertising campaign [1] - The promotional content included various cosmetic procedures and their prices, such as 199 yuan for water light injections and 499 yuan for doll injections [1] Group 2: Regulatory Actions - The local market supervision bureau stated that the shop violated the Advertising Law of the People's Republic of China, which prohibits the publication of advertisements without prior review [2] - The shop was subject to administrative penalties, including a fine that could range from one to three times the advertising cost, or a fixed penalty of 100,000 to 200,000 yuan for low advertising costs [2] Group 3: Industry Implications - The market supervision bureau emphasized the need for medical beauty institutions to comply with advertising regulations to protect consumer health and safety, warning against exaggerated claims and misleading marketing tactics [3] - The bureau plans to increase enforcement efforts to combat false advertising and illegal promotions in the medical beauty sector, aiming to safeguard consumer rights [3]