SZAP(SZ:000061) Xin Hua She·2025-07-30 00:08Group 1: Core Insights - The article discusses a new implementation plan issued by ten government departments in China to promote agricultural product consumption, focusing on optimizing supply, innovating circulation, and activating the market [1] - The plan aims to cultivate growth points and expand new spaces in response to changing consumer trends and demands in agricultural products [1] Group 2: Optimizing Supply of Quality Products - There is a growing consumer demand for high-quality, personalized agricultural products, including branded items and functional foods [2] - The Ministry of Agriculture and Rural Affairs has certified 36,000 green, organic, and geographical indication products since the 14th Five-Year Plan, a 70% increase from the end of the 13th Five-Year Plan [2] - The sales revenue of green food is projected to reach 609.78 billion yuan in 2024 [2] Group 3: Enhancing Food Industry - The food industry is focusing on accelerating biotechnology applications, creating specialty food industry clusters, and expanding food consumption [3] - There is a shift in consumer dietary preferences towards healthier options, prompting the development of nutritional recipes and public health services [3] Group 4: Enriching Consumption Scenarios - The plan emphasizes the need to diversify agricultural product consumption scenarios, such as immersive experiences in farms and live-streaming events [4] - Rural leisure tourism is highlighted as a key avenue for enhancing consumer experiences and expanding new consumption spaces, with projected revenue of nearly 900 billion yuan in 2024 [4] Group 5: Improving Urban and Rural Consumption Infrastructure - China has a massive fresh agricultural product consumption scale of 1 billion tons annually, making the logistics and circulation of these products crucial [6] - The Ministry of Commerce is supporting the construction of nearly 20 million cubic meters of cold chain facilities by the end of 2024 [6] - The Ministry of Agriculture and Rural Affairs is focusing on cold chain logistics network construction, with over 98 million cubic meters of new cold storage capacity planned [6]