60.86亿元 赛事经济重塑发展逻辑

Core Viewpoint - The Sichuan provincial government is promoting the integration of culture and tourism with sports events to boost the local economy and enhance tourism experiences through various initiatives and policies [5][10][12]. Group 1: Policy and Initiatives - The Sichuan Provincial Government has issued policies to support the deep integration of culture and tourism, aiming to develop a robust sports event industry and encourage hosting top-tier domestic and international events [5]. - The "Follow the Events to Travel in Sichuan" initiative has been launched to promote local tourism through sports events, connecting various cultural and natural attractions with sporting activities [7][9]. Group 2: Economic Impact - In 2023, Sichuan province hosted 1,838 events, attracting 11.42 million participants and generating an economic benefit of 6.086 billion yuan, marking a new high [6]. - The Chengdu World Sports Games' "Follow the Events to Travel" series attracted nearly 100,000 participants over three days, with revenue in the hosting area increasing by nearly 40% compared to the same period in 2024 [7][8]. Group 3: Event Statistics and Trends - The Sichuan Sports Bureau reported that in the first half of 2025, Chengdu organized 195 events, engaging 2.36 million participants, while other cities like Meishan and Guangyuan also saw significant participation [12]. - The trend of hosting events in third and fourth-tier cities is emerging, stimulating public interest in fitness and providing new opportunities for urban branding [12][14]. Group 4: Consumer Engagement and Experience - The integration of sports events with local tourism and culinary experiences is being emphasized, with initiatives like "Enjoy Exciting Events · Taste Chinese Cuisine" launched to enhance consumer engagement [13]. - The events are designed to create memorable experiences for participants, combining sports with local culture and cuisine, thereby driving tourism and economic growth [11][13].