以农文旅融合助力海南城乡融合发展

Core Viewpoint - The integration of agriculture, culture, and tourism ("Agriculture-Culture-Tourism" or "农文旅") is highlighted as a crucial strategy for developing a modern rural industry system and promoting urban-rural integration, emphasizing deep industrial fusion rather than mere combination [1] Development Status - Hainan possesses unique advantages for the development of "Agriculture-Culture-Tourism" due to its excellent ecological environment, high forest coverage, and distinctive climate [2] - The province is actively promoting urban-rural integration by leveraging its rural resources, such as scenic landscapes and cultural heritage, through leisure agriculture and rural tourism [2] - Examples include the Rose Valley in Sanya, which combines flower tourism with agricultural experiences, and various cities in Hainan exploring different models of "Agriculture-Culture-Tourism" integration [2] Existing Challenges - There are shortcomings in the cultural development and utilization within rural tourism, with many areas lacking deep cultural exploration and planning [3] - The integration of agriculture, culture, and tourism is not sufficiently tight, with many rural tourism activities still focused on natural sightseeing rather than cultural experiences [3] - Infrastructure issues persist, leading to congestion during peak tourist seasons and inadequate public transport options [3] Recommendations - It is suggested to enhance the cultural narrative of Hainan's rural tourism by integrating local cultural elements into tourism experiences, making culture a core aspect of rural tourism branding [4] - A comprehensive approach is recommended, combining land planning, tourism planning, and local cultural elements to foster a cohesive rural tourism culture [4] - Emphasis on the importance of cultural branding in rural tourism, with suggestions for integrating "Agriculture-Culture-Tourism" into training programs for local officials [4] - Specific strategies include incorporating Hainan's cultural characteristics into various aspects of tourism, such as local cuisine, accommodations, and entertainment [5][6] - Infrastructure improvements should be aligned with tourist traffic patterns to support the growth of rural tourism [6]