Chan Ye Xin Xi Wang·2025-07-30 01:30Core Viewpoint - The men's shirt market in China is projected to grow significantly, with the market size expected to reach 1.1 trillion yuan in 2024 and 1.15 trillion yuan in 2025, indicating a rising demand for high-quality and comfortable shirts [1][5]. Group 1: Industry Definition and Classification - Shirts are categorized into men's, women's, and children's, with men's shirts being a classic wardrobe staple suitable for various occasions [2]. - Types of men's shirts include formal shirts, casual shirts, business casual shirts, and functional shirts, each designed for specific settings [4]. Group 2: Current Industry Status - The men's shirt market is a vital segment of the apparel market, with increasing consumer demands for quality and comfort [5]. - The market size for men's shirts is estimated at approximately 649 billion yuan in 2024, with a forecasted increase to about 678.5 billion yuan in 2025 [5]. Group 3: Industry Development History - The evolution of men's shirts reflects changes in textile technology, social culture, and fashion trends, transitioning from practical undergarments to essential wardrobe items [11]. - The future of men's shirts is expected to focus on sustainability, smart technology, and customization [11]. Group 4: Industry Competition Landscape - The men's shirt market in China exhibits a "pyramid" structure, with high-end markets dominated by custom brands, while mid-range and mass markets are led by brands like YOUNGOR and HLA [13][15]. - Key players include YOUNGOR, which has maintained a leading market share for 28 years in men's shirts, and HLA, which focuses on chain retail and innovative product development [16][20]. Group 5: Industry Development Trends - The men's shirt industry is transitioning towards technology-driven, personalized, and sustainable products, driven by economic growth and changing consumer preferences [23].