PLTFRM Launches AI Virtual Human Livestreaming, Increasing Sales of BROTHER Printers by 30%

Core Insights - BROTHER achieved a 30% increase in e-commerce sales by utilizing PLTFRM's AI-powered virtual human livestream technology [1][7] - The adoption of AI virtual human livestreaming is transforming the e-commerce landscape in China, with notable industry figures like JD.com founder Richard Liu embracing this technology [3] - AI livestreams operate continuously with minimal manpower, significantly reducing operational costs compared to traditional livestreaming methods [4][7] Company Performance - BROTHER's initial goal for AI livestreaming was brand visibility, but it unexpectedly generated over ¥18,000 (approximately US$2,500) in direct sales within two hours of its first AI livestream [6] - The brand now runs AI-powered livestreams across four flagship stores on JD.com and Tmall, resulting in an 80% reduction in livestreaming costs [7] - A surprising 30% of total sales occurred during late-night hours, attracting first-time customers due to the AI host's effective communication of product benefits [8] Technology and Strategy - PLTFRM, a Shanghai-based agency, provides comprehensive support for AI virtual human livestreaming, including avatar creation and audience engagement [10][11] - Effective AI livestreaming requires matching the right host, product, and place, emphasizing the importance of professional execution [12] - PLTFRM offers fully-managed and hybrid livestream models, allowing brands to scale operations without the technical complexities [13][14]