Nan Fang Du Shi Bao·2025-07-30 03:04Core Insights - JD's "Qixian Xiaochu" has launched a "Dish Partner" recruitment initiative, receiving over 66,000 applications in its first week, indicating strong market demand for innovation in the food supply chain [1] - The initiative aims to address food safety concerns and eliminate "ghost kitchens" from the market, marking a significant supply chain model innovation in the food delivery sector [1] - JD plans to hold a national "Dish Partner" selection competition to identify "champion recipes," addressing challenges faced by small and medium-sized businesses and the transmission of culinary skills [1] Group 1 - The first store of Qixian Xiaochu achieved over 1,000 daily orders in its first week, with a repurchase rate 220% higher than the industry average, validating its positioning as "good and affordable" [1] - The initiative has positively impacted surrounding restaurants, with a 12% increase in overall orders within a 3-kilometer radius, promoting regional collaboration in the food industry [1] Group 2 - On July 22, JD announced a 1 billion cash investment to recruit partners for 1,000 signature dishes, targeting both restaurant brands and individual chefs [2] - Under the new supply chain model, partners only need to provide recipes and participate in development, while Qixian Xiaochu handles cooking and quality control, selling through delivery and pickup [2] - JD's approach to the food delivery supply chain emphasizes a commitment to social responsibility, with the company covering rent, labor, and operational costs, allowing restaurant partners to focus on recipe development [2]