海口机场免税店“惊喜盲盒”点燃暑期购物潮

Core Insights - The introduction of the "Your First Duty-Free Blind Box" at Haikou Meilan Airport Duty-Free Store has generated significant consumer interest and sales, particularly among young travelers seeking high-value products at affordable prices [2][3] - The blind boxes contain popular items such as lipsticks and perfumes, with prices set at 229 yuan, 419 yuan, and 839 yuan, offering a perceived value that exceeds the purchase price, thus appealing to consumer psychology [2][3] - The campaign aims to create a new consumption model that combines certainty in value with an element of surprise, enhancing the shopping experience and encouraging social sharing among travelers [3][4] Product Details - The blind boxes are categorized into three types: lipstick, 30ml perfume, and 100ml perfume, with respective prices of 229 yuan, 419 yuan, and 839 yuan [2] - Each blind box includes a hidden item, which adds to the excitement and perceived value, making it a popular choice for travelers looking for gifts [2][3] Marketing Strategy - The marketing strategy leverages social media to amplify word-of-mouth promotion, with travelers sharing their experiences and the value they received from the blind boxes [3] - The initiative is designed to transform shopping into a fun and memorable experience, encouraging travelers to share their purchases as part of their travel memories [4] - The blind box promotion will continue until September 30, 2025, with plans for future marketing activities based on traveler demand [4]