华为Pura80数字版正式开售，真香直屏旗舰激活换机潮

Core Insights - Huawei's Pura 80 digital version was officially launched on July 30, generating significant consumer interest and anticipation [1][15] - The launch coincides with the peak summer shopping season and the back-to-school and job entry periods, which are expected to drive demand for new devices [3][15] Product Features - The Pura 80 digital version targets young consumers with its unique color options and design, enhancing user experience with features like fingerprint-resistant velvet glass [5][15] - The imaging capabilities include a Red Maple Original Color Imaging System and XMAGE style filters, allowing users to capture and personalize their photos effectively [8][10] - The device is equipped with the HarmonyOS 5.1, providing a smooth and efficient user experience, along with interactive features that enhance daily usage [12] - The Pura 80 digital version boasts strong battery life, making it suitable for both daily commutes and long trips [15] Market Position - According to Counterpoint Research, Huawei achieved a 17.6% year-on-year growth rate in Q2 2025, leading the market share due to strong performance in mid-to-high-end models [3] - The timing of the Pura 80 digital version's release is strategically aligned with increased consumer demand from graduating students and new job entrants [15][17] Promotional Offers - Consumers purchasing the Pura 80 digital version in Huawei's offline stores can enjoy various promotional benefits, including discounts and exclusive gifts [17]