165万茶农人均增收1.83万元 浙江多元解锁茶产业“共富密码”

Core Viewpoint - Zhejiang province is accelerating the high-quality development of its tea industry, aiming to enhance employment and income for tea farmers while promoting the region's tea culture and brand recognition [1][2]. Group 1: Employment and Income - In 2022, Zhejiang had 1.65 million individuals engaged in tea production, with an average income increase of 18,300 yuan per tea farmer, contributing to over 100 million jobs and 10 billion yuan in income [1]. - During the spring tea picking season, Zhejiang attracts over 500,000 tea pickers from other provinces, with an average monthly income exceeding 6,000 yuan [1]. Group 2: Industry Development Goals - The government aims to expand tea garden area to 3.2 million acres and achieve an agricultural output value of 31.5 billion yuan in 2023, with plans to cultivate 20 nationally influential tea brands and target a comprehensive output value of 130 billion yuan [2]. - By 2027, the tea garden area is expected to reach 3.3 million acres, with an agricultural output value of 35 billion yuan and an increase in influential tea brands to 30, aiming for a comprehensive output value of 150 billion yuan [2]. Group 3: Product and Brand Strategy - The strategy focuses on strengthening four major tea production areas: Longjing tea, Baihua tea, early tea, and other specialty teas, with green tea as the primary product [2][3]. - The development will include a variety of tea products such as tea beverages, tea foods, and tea health products, enhancing the overall brand strength of Zhejiang tea [2][3]. Group 4: Technological and Market Innovations - The province plans to promote the global marketing of premium green tea and support the export of tea products, targeting an export value of over 500 million USD [3]. - Emphasis will be placed on digital transformation across the entire tea industry chain, from cultivation to consumption, to enhance efficiency and value [3]. Group 5: New Tea Products and Standards - New tea beverages and foods are emerging as growth areas, with established brands like Nongfu Spring and Gu Ming leading the market [5]. - Zhejiang aims to develop a standardized production system for new tea beverages, focusing on quality and traceability, with 23 companies already participating in the traceability program [6]. Group 6: Export and Internationalization - In 2022, Zhejiang exported 156,000 tons of tea worth 470 million USD, maintaining a leading position nationally [7]. - The province plans to expand its export portfolio to include premium teas and new tea beverages, enhancing international standards and quality management systems [7].