Di Yi Cai Jing·2025-07-30 06:09Core Viewpoint - The market reaction to Li Auto's first pure electric SUV, the Li i8, has been disappointing, leading to a significant drop in stock price following its launch, indicating that investor expectations were not met [1][2]. Company Developments - Li Auto launched its first pure electric SUV, the Li i8, with three models priced between 321,800 to 369,800 yuan, and deliveries are set to begin on August 20 [2]. - Major shareholders and executives, including CEO Wang Xing and CFO Li Tie, have sold shares prior to the product launch, raising concerns about the company's future performance [3]. Market Competition - The competition in the hybrid and extended-range vehicle market is intensifying, with Li Auto accelerating its focus on pure electric vehicles to maintain market relevance [4]. - Competitors like Seres and Leap Motor are enhancing their extended-range technologies, posing a threat to Li Auto's market position [4]. Financial Pressure - The shift towards pure electric vehicles is expected to increase financial pressure on Li Auto, as profitability in this segment remains challenging due to rising raw material costs, including lithium [4][5]. - Financial data indicates a significant decline in average net profit per vehicle, dropping from 17,800 yuan in Q1 2023 to below 7,000 yuan in Q1 2025, a decrease of over 60% [5].