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港股异动丨巨星传奇高开近15%,与宇树科技合作拓具较强IP属性消费级机器人产品

Core Viewpoint - The company, 巨星传奇 (6683.HK), has entered into a strategic partnership with 杭州宇树科技 to develop and commercialize consumer-grade robots, specifically focusing on four-legged robotic dogs with social attributes and entertainment applications [1] Group 1: Partnership Details - The partnership will involve mutual collaboration as global strategic partners, with an initial focus on the development and commercialization of robotic products [1] - 巨星传奇 will handle the core IP planning, design, AI interaction, and global marketing strategies, while 宇树科技 will be responsible for technical and hardware development, production, and related application software [1] - Both companies will jointly manage the promotion and channel sales of the collaborative products [1] Group 2: Strategic Implications - This collaboration allows 巨星传奇 to leverage 宇树科技's resources and experience in robot development, combined with its own IP creation and operational capabilities [1] - The partnership aims to create new forms of IP products in the AI and robotics era, extending beyond the company's existing artist resources to explore broader IP collaboration opportunities [1] - The collaboration will also focus on exploring the commercial value of intelligent robots in scenarios such as concerts and performances, enhancing the company's competitive edge in the industry [1]