券商上半年“成绩单”亮眼，下半年投资机会在哪？

Core Viewpoint - The brokerage sector is experiencing significant profit growth, with major firms reporting a year-on-year net profit increase of 50% to 80%, while smaller firms see increases ranging from 50% to 120%, and some even exceeding 1000% [1] Group 1: Performance and Growth Drivers - The strong performance of brokerages is attributed to industry reforms, policy benefits, and industrial upgrades [4] - As of July 28, 2025, 29 brokerages have collectively forecasted positive earnings for the first half of 2025, indicating a favorable outlook for the sector [1] Group 2: Industry Reforms and Policy Support - Brokerages are optimizing branch layouts, with 19 firms closing 56 branches to reduce operational costs and adapt to the trend of online trading [5] - Regulatory bodies are promoting high-quality development through institutional innovation, including the introduction of a standardized protocol for algorithmic trading to enhance market stability and transparency [6][4] - The implementation of self-regulatory measures aims to shift brokerages from a license-driven model to a capability-driven model, encouraging a transition from channel-based to high-value business [6][4] Group 3: New Business Opportunities - Brokerages are expanding into emerging and international markets to create new profit growth points, with significant activity in sectors like equity and bond financing, mergers and acquisitions, and industry funds [7] - The issuance of technology innovation bonds has surged, with 41 issues totaling 34.47 billion yuan in just two months [7][1] - International business has shown robust growth, with some leading brokerages reporting over 40% year-on-year revenue increases from their international subsidiaries [7] Group 4: Investment Opportunities - Analysts suggest that the brokerage sector remains undervalued, presenting potential recovery opportunities for investors, especially with the ongoing stability and activity in the equity market [10] - Investors are encouraged to consider brokerage ETFs, which provide a diversified investment in the sector with low fees and high liquidity [10]