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广发银行上海分行:未来将携手各方共建数字金融生态圈
Zhong Zheng Wang·2025-07-30 06:25

Group 1 - The core viewpoint is that Guangfa Bank's Shanghai branch is actively integrating into Shanghai's economic and social development strategy, focusing on digital financial services and innovation [1] - Guangfa Bank Shanghai branch is enhancing its digital and comprehensive service capabilities in corporate business, offering diversified financial products and solutions tailored for small and micro enterprises [1] - The "Shuqi Tong" digital product targets the application scenarios of small and micro enterprises, having served over 900 corporate clients in the Shanghai area [1] Group 2 - In retail business, Guangfa Bank Shanghai branch is accelerating its digital transformation to provide personalized services for various customer segments, including elderly, wealth, credit card, and retail clients [2] - The bank is developing a one-stop digital service for elderly financial needs, utilizing big data to enhance customer experience in pension services [2] - By leveraging big data, the bank constructs a customer tagging system and financial information recognition engine to create tailored pension service plans for specific customer groups [2]