Core Insights - The report indicates that the overall traffic of China's mobile internet is steadily increasing, with average daily usage time and frequency per user reaching 7.97 hours and 117.9 times respectively in June 2025, marking a year-on-year increase of 7.8% and 2.6% [1][1][1] - The growth in user numbers is primarily driven by younger and elderly demographics, with a continued migration of users to first-tier cities, contributing to a recovery in consumer confidence and enhanced online spending capabilities [1][1][1] - There is a significant shift in user engagement towards digital entertainment, particularly in the fields of general entertainment and AIGC (Artificial Intelligence Generated Content), with all internet sectors, except mobile gaming, undergoing AI integration [1][1][1] Industry Trends - The video and photo beautification sectors are experiencing growth in user base due to the AI wave, with the video industry leading in implementation progress [1][1][1] - For instance, Meitu's "Meitu Xiuxiu" app achieved the top ranking in the App Store in Cambodia, Laos, and Brunei in June due to its "AI Flashlight" feature, while the "Beauty Camera" app ranked first in 12 countries including Thailand and Japan with its "AI Dressing" feature, adding over 10 million overseas users [1][1][1] Market Positioning - According to QuestMobile's semi-annual report, Douyin ranks first in user scale within the short video sector, while Meitu Xiuxiu and Beauty Camera lead in the image beautification and photography sectors respectively [1][1][1]
报告称:除手机游戏外 目前全部互联网行业均已落地AI化升级
Zhong Zheng Wang·2025-07-30 06:38