招商证券:国补加速净水器行业渗透 关注小米集团-W(01810)生态链高弹性
智通财经网·2025-07-30 07:05

Group 1 - The core viewpoint is that the water purification industry is experiencing continuous growth driven by rising health awareness among residents, product technology upgrades, and increasing domestic market penetration [1] - The global water purifier market is projected to reach $35 billion by 2024, with North America holding a 34% share, Asia-Pacific 30%, and Europe 25% [1] - In China, the retail market for water purifiers reached 11 billion yuan in the first half of 2025, reflecting a 22% increase [2] Group 2 - The penetration rate in first and second-tier cities in China is approximately 40%, while the overall penetration is only 23%, indicating significant growth potential [2] - The online sales channel accounted for 55% of the market, with a notable 52% increase in offline sales driven by national subsidies [2] - The average price of water purifiers is expected to rise, with online and offline prices reaching 1,729 yuan and 4,933 yuan respectively in the first half of 2025, reflecting year-on-year increases of 1.85% and 7.47% [2] Group 3 - The competitive landscape features four main factions: global companies like A.O. Smith dominate the high-end market, while domestic brands leverage channel advantages for balanced growth [3] - Xiaomi and Yunmi have increased their combined online market share from 12.9% in 2021 to 15.4% in the first half of 2025 [3] - Domestic brands are gradually replacing foreign brands in market share, particularly in offline channels [3] Group 4 - Yunmi Technology has successfully restructured to focus on water purifiers, achieving a revenue of 2.12 billion yuan in 2024, a 29% increase, and a net profit of 62 million yuan [4] - The company is closely tied to Xiaomi, benefiting from its high-end product strategy, with online retail sales for Xiaomi and Yunmi reaching 970 million yuan and 74 million yuan respectively in the first half of 2025 [4] - Yunmi's current market valuation of $220 million is considered significantly undervalued, given its cash reserves and fixed assets [4]