十部门出台23项具体举措促进农产品消费

Core Insights - The article discusses the importance of agricultural product consumption in improving people's livelihoods, stabilizing markets, and promoting farmers' income, highlighting the release of the "Implementation Plan for Promoting Agricultural Product Consumption" by the Ministry of Agriculture and Rural Affairs [1][2]. Group 1: Policy Framework - The "Implementation Plan" includes 23 specific measures across 9 areas, focusing on optimizing supply, innovating circulation, and activating the market to adapt to new consumption trends [1][2]. - The plan emphasizes enhancing the quality and branding of agricultural products, particularly in response to the growing demand for high-quality, personalized, and functional food products [1][2]. Group 2: Consumer Trends - There is a notable shift towards quality and convenience in agricultural product consumption, with a rising demand for ready-to-eat and easy-to-cook products, especially among younger consumers [1][2]. - The plan aims to develop new processing products and promote local specialty foods to meet these evolving consumer preferences [1][2]. Group 3: Market Activation - The plan proposes innovative consumption platforms, including seasonal festivals and themed promotional activities to stimulate urban and rural consumption [2]. - It also highlights the integration of various consumption scenarios, such as combining tourism with shopping, to enhance consumer experiences [2]. Group 4: Economic Impact - The leisure agriculture sector is projected to generate nearly 900 billion yuan in revenue by 2024, indicating its potential as a vibrant area for tourism and consumption innovation [2]. - The Ministry of Agriculture and Rural Affairs plans to strengthen financial support and diversify leisure agricultural activities to further stimulate growth [2][3]. Group 5: Implementation Strategy - The Ministry will collaborate with relevant departments to ensure the effective implementation of the plan, encouraging local adaptations and mobilizing social participation to meet diverse consumer needs [3].