Zhong Jin Zai Xian·2025-07-30 07:07Core Viewpoint - BYD has faced two significant malicious public opinion storms, highlighting the unjust treatment and challenges the company endures in the face of targeted attacks [1][2]. Group 1: Sponsorship Controversy - BYD's sponsorship of a youth football training program was misrepresented as merely supporting the men's national team, leading to a surge of negative comments on social media, with thousands of posts calling for a boycott of the company within 48 hours [1][2]. - The backlash was fueled by organized efforts, with a noticeable presence of coordinated messaging and the use of derogatory terms like "boycott" proliferating across various platforms [2]. Group 2: Chengdu Tianfu Airport Incident - A short video related to an incident at Chengdu Tianfu Airport sparked a wave of negative sentiment, with misleading narratives suggesting product failure rather than driver error, which misled public perception [1][2]. - The timing of this incident coincided with BYD's product launch, suggesting a deliberate attempt to divert attention from the company's achievements [2]. Group 3: Impact of Malicious Marketing - The spread of negative narratives was characterized by organized and strategic planning, with regional media amplifying the stories without verification, leading to a loss of BYD's narrative control [2]. - The complexity of the current online environment allows malicious entities to exploit public sentiment, resulting in significant damage to BYD's brand perception [2]. Group 4: BYD's Commitment and Innovation - Despite facing these challenges, BYD continues to innovate and invest heavily in research and development, striving to advance the electric vehicle industry and promote Chinese culture [3]. - The company has made significant contributions to the industry, including the establishment of a vertical supply chain and various sponsorships, demonstrating its commitment to technological equity and industry progress [3].