Core Insights - Guizhou's "Xingren Job's Tears" rice has achieved national recognition by ranking 14th in the "2024 China Geographical Indication Agricultural Products (Grain and Oil) Regional Public Brand Reputation TOP100" with a reputation score of 817.03 [5][3][4] Industry Overview - The cultivation history of Xingren Job's Tears rice dates back to the Qing Dynasty, noted for its high quality as recorded in historical texts [8][9] - This product is recognized as a medicinal and edible food, rich in amino acids, zinc, and flavonoids, offering health benefits such as enhancing immunity and promoting digestion [9][10] Brand Development - Xingren Job's Tears rice has received three certifications: geographical indication agricultural product, geographical indication protected product, and geographical indication trademark [10][11] - The region has established a standardized production base covering 37,000 acres for green food [11] Production and Economic Impact - The planting area for Xingren Job's Tears rice is stable at 250,000 acres, with an annual production of 75,000 tons [14] - The industry supports over 40,000 farming households across 17 towns, with more than 10,000 households benefiting from poverty alleviation [15] Market Performance - Core enterprises in the industry, including Guizhou Xingren Job's Tears Rice Industry Co., Ltd., have achieved annual sales of 3 billion yuan, with products exported to Japan, South Korea, Australia, and Hong Kong [16][17] - The global market share of Xingren Job's Tears rice exceeds 70%, establishing a significant presence in the international market [17] Future Prospects - The Ministry of Agriculture and Rural Affairs has approved the establishment of a national modern agricultural industrial park for Job's Tears rice in 2024, which will integrate numerous patents to enhance production standards and quality traceability [13][21][22] - The local government aims to leverage the industrial park to deepen brand positioning and extend the industrial chain, targeting the creation of a comprehensive global Job's Tears rice industry hub [23][25]
跻身全国14强!兴仁薏仁米地标建设与产业园双轨并进
Nan Fang Nong Cun Bao·2025-07-30 07:33