宝马驰援京郊强降雨灾区,捐赠儿童温暖包
Zhong Guo Jing Ji Wang·2025-07-30 07:54

Core Viewpoint - BMW China and Brilliance BMW announced a donation of "One Foundation Children's Warm Packages" to the flood-affected areas of Beijing, specifically in Miyun and Huairou, through the China Education Development Foundation-BMW Love Fund [1][4]. Group 1: Donation Details - The "Children's Warm Package" includes 23 practical items such as children's sleeping bags, rain gear, hygiene products, drawing tools, and toys, addressing the personalized needs of children in the disaster-stricken areas [3]. - This donation follows BMW's previous support for flood relief efforts in Beijing in 2023, indicating the company's ongoing commitment to disaster relief [4]. Group 2: Corporate Social Responsibility - BMW has consistently prioritized the care of children in its corporate social responsibility initiatives, including the introduction of the BMW Children's Traffic Safety Training Camp in 2005, which educates children aged 4-9 about traffic safety [4]. - The BMW Tongyue Home project, launched in 2011, aims to assist left-behind children in economically disadvantaged areas, providing them with equal educational opportunities and promoting their physical and mental health [4].