SNIBE(SZ:300832) Xin Hua She·2025-07-30 08:16Group 1 - The unique geographical environment and climate of Ningxia contribute to the superior quality of goji berries, characterized by their large size, thin skin, and sweet taste [2] - In 2024, the total planting area for goji berries in Ningxia is projected to be 230,000 acres, with a fresh fruit output of 200,000 tons and a processing conversion rate of 36%, leading to a total industry output value of 20.4 billion yuan [4] - The goji berry industry in Ningxia is evolving from merely selling products to offering experiences and cultural elements, indicating a shift towards a more diversified and integrated business model [5] Group 2 - The "e-commerce + rural" integration is becoming a crucial link in connecting urban and rural areas, enhancing the internal dynamics of the rural economy and providing sustainable digital momentum for rural revitalization [11] - Yanbian Korean Autonomous Prefecture has successfully created 137 e-commerce demonstration projects, achieving nationwide coverage for e-commerce in rural areas [12]