Zhong Guo Ji Jin Bao·2025-07-30 08:32Core Insights - Starbucks China reported a revenue of $790 million for Q3 of FY2025, marking an 8% year-over-year increase and achieving positive same-store sales growth for the first time in six quarters [2] - The company is actively seeking potential buyers for its China operations, having received interest from over 20 parties, while maintaining a commitment to retain a significant equity stake in the business [2][5] Financial Performance - Same-store sales increased by 2% year-over-year, indicating a recovery after a period of decline due to competition from local brands [3] - Average transaction value decreased by 4% year-over-year, suggesting a consumer shift towards lower-priced products [3] Strategic Initiatives - Recent adjustments in product offerings, including the introduction of a "sugar-free" innovation system, have contributed to improved performance by providing healthier and customizable options [4] - The company has expanded its product range beyond coffee, targeting different consumption scenarios, which has attracted younger consumers and increased sales during afternoon and evening hours [4] - Collaborative marketing efforts, such as partnerships with popular music bands, have enhanced brand visibility and customer engagement, further driving same-store sales growth [4] Market Interest - Reports indicate ongoing interest from various investment firms, including KKR and Hillhouse Capital, in acquiring a stake in Starbucks China, with estimated valuations ranging from $5 billion to $6 billion [5] - The potential sale has attracted attention from other major players, including China Resources Group and Meituan, indicating a competitive landscape for the acquisition [5]