Zhong Jin Zai Xian·2025-07-30 08:53Core Insights - JD's subsidiary, Jingxi, successfully hosted two live-streaming events focused on outdoor and maternal-infant products, achieving significant order growth [1][8] - The outdoor live-streaming event on July 16 saw orders increase over 20 times compared to previous periods, while the maternal-infant event on July 23 experienced a sixfold increase in orders [1][8] Group 1: Outdoor Live-Streaming Event - The outdoor sourcing live-streaming event attracted over 1 million viewers, with peak online attendance exceeding 10,000 [2][4] - The event featured immersive experiences, including factory tours and extreme product testing by company owners, showcasing product durability and quality [4] - A total of 100,000 orders were placed during the outdoor live-streaming event, highlighting consumer interest in products like portable water buckets and UV protection masks [4][8] Group 2: Maternal-Infant Live-Streaming Event - The maternal-infant live-streaming event garnered over 1.3 million views, with peak online attendance also surpassing 10,000 [5][8] - The event addressed common parental concerns regarding children's dental care, featuring professional explanations and real-time Q&A sessions to guide consumer decisions [6][8] - Overall orders exceeded 120,000, with maternal-infant product orders increasing more than sixfold compared to regular sales, indicating strong consumer demand for quality and safety [8] Group 3: Strategic Implications - Jingxi leverages JD's supply chain advantages to provide consumers with high-quality products directly from domestic industrial hubs, enhancing both traffic and sales for manufacturers [8] - The company plans to deepen collaborations with industrial factories to continue offering cost-effective and high-quality products to consumers [8]