深圳：上半年社会消费品零售总额同比增长3.5%

Core Insights - Shenzhen's total retail sales of consumer goods reached 494.868 billion yuan in the first half of 2025, showing a year-on-year growth of 3.5%, with an acceleration of 0.4 percentage points compared to the first quarter [1] Consumption Breakdown - Retail sales of goods increased by 3.6%, while catering revenue grew by 1.7% [1] - Basic living goods showed strong growth, with retail sales of daily necessities and grain and food categories increasing by 10.7% and 9.1% respectively [1] Policy Impact - The "old for new" consumption policy continued to show effectiveness, with retail sales of household appliances and audio-visual equipment, cultural and office supplies, and communication equipment increasing by 55.7%, 32.9%, and 6.0% respectively [1] E-commerce Growth - Online retail sales continued to grow, with retail sales through the internet for above-limit units increasing by 19.4% [1]