DURING THE HEIGHT OF WEDDING SEASON, PIZZA HUT® HOOKS WEDDINGS UP WITH MORE OF WHAT THEY LOVE WITH THE LAUNCH OF "THE AFTER PIZZA CAKE" SWEEPSTAKES

Core Concept - Pizza Hut is launching "The After Pizza Cake" sweepstakes to capitalize on wedding trends, offering a unique pizza wedding cake experience during the wedding season [1][2][5] Group 1: Product Offering - The After Pizza Cake is a three-tiered pizza cake made from the Hut Lover's Line, designed to be a centerpiece for weddings [2][3] - The Hut Lover's Line features a limited-time menu with pizzas priced at $12.99 for a large pizza, including varieties like Spicy Hawaiian Lover's, Meat Lover's, Pepperoni Lover's, and Veggie Lover's [5][8] Group 2: Market Trends - Studies indicate that 90% of couples enjoy the idea of late-night snacks at weddings, making pizza a popular choice for receptions [2][6] - The initiative aligns with the growing trend of incorporating unique food experiences into wedding celebrations [2] Group 3: Marketing Strategy - The campaign aims to enhance the wedding experience by providing memorable surprises, such as the pizza wedding cake, appealing to couples looking for innovative catering options [5] - Pizza Hut is also promoting a chance to win a trip to Hawaii, targeting couples at various stages of their relationships [4][5] Group 4: Company Background - Pizza Hut, a subsidiary of Yum! Brands, operates nearly 20,000 restaurants globally and is known for its innovative pizza offerings [8] - The brand has a strong digital presence, with over half of its transactions coming from digital orders, reflecting its commitment to technology and customer engagement [8]