华润万家自有品牌焕新升级，41周年盛惠开启美好“家”期！

Group 1 - The core viewpoint of the article highlights the growth and strategic evolution of private label brands in the retail sector, particularly focusing on the success of companies like CR Vanguard in China and their response to changing consumer preferences [1][3][6]. - According to Circana, global private label sales are projected to reach a record $271 billion in 2024, indicating a strong trend towards self-owned brands among major retailers [1][3]. - CR Vanguard has launched a comprehensive upgrade of its private label products, introducing six major product lines to enhance consumer choice and align with market trends [4][6][18]. Group 2 - The development of CR Vanguard's private label strategy has evolved from basic positioning to a more refined and strategic operation, marking a significant shift in their approach to meet consumer demands [4][6]. - The new product matrix includes a wide range of categories such as snacks, beverages, and organic products, reflecting the company's commitment to quality and consumer preferences [8][12][15]. - The packaging of CR Vanguard's private label products has been redesigned to effectively communicate product value and enhance consumer experience, which is crucial in influencing purchasing decisions [15][17]. Group 3 - The article emphasizes the importance of quality and transparency in private label products, as consumers are increasingly focused on the ingredients and production processes [3][6][20]. - CR Vanguard's private label strategy is closely tied to social responsibility, particularly in supporting rural revitalization through the promotion of local products [17][18]. - The competitive landscape for private labels is intensifying, with companies needing to differentiate themselves beyond price competition to build long-term consumer loyalty [18][20].