人民银行莱芜分行多措并举大力普及存款保险知识

Core Viewpoint - The People's Bank of China Laiwu Branch is actively promoting deposit insurance awareness as it marks the tenth anniversary of the implementation of the Deposit Insurance Regulations, with the theme "Ten Years of Deposit Insurance, Protecting Thousands of Families" [1] Group 1: Promotion Strategies - Since 2025, the Laiwu Branch has engaged in deposit insurance promotion through various mechanisms, including "Rural Financial Experts," "Financial Commissioners," and "Deposit Insurance Promotion Teams," aiming for comprehensive coverage with the "Double Hundred Thousand" initiative [3] - The initiative includes establishing 100 demonstration villages and communities for deposit insurance promotion, 100 educational demonstration outlets, training 1,000 volunteer promoters, and conducting 1,000 promotional events [3] - The branch has utilized grassroots workers to create "Deposit Insurance Awareness Corners" in local governments and communities, ensuring a robust promotional network [3] Group 2: Targeted Outreach - The Laiwu Branch has formed a financial knowledge promotion service team to conduct targeted outreach in rural areas, communities, schools, enterprises, and government agencies, focusing on vulnerable groups such as the elderly [4] - Monthly promotional activities are organized by different banking institutions, creating a unique brand for each bank, and facilitating direct communication with the public to address questions and distribute materials [4] - Collaborations with local regulatory bodies and law enforcement have been established to enhance consumer rights education and prevent illegal financial activities [4] Group 3: Innovative Communication - The Laiwu Branch emphasizes innovation in its promotional efforts, utilizing new media platforms to create engaging short videos and graphic content to disseminate deposit insurance knowledge [6] - The Laiwu Rural Commercial Bank and Laishang Bank have launched series of short videos on platforms like WeChat and Douyin, achieving significant viewership and positive feedback [6] - A joint initiative with Laiwu Postal Savings Bank has transformed postal delivery vehicles into mobile promotion stations for deposit insurance, reaching households directly [6] Group 4: Risk Management - While promoting deposit insurance, the Laiwu Branch maintains a strong focus on risk prevention, ensuring compliance with regulatory requirements and monitoring potential risks [7] - Regular meetings and direct oversight have been implemented to ensure that promotional activities are conducted smoothly and effectively [7] - Continuous monitoring of negative public sentiment is in place to address any emerging risks promptly, supporting the overall success of the deposit insurance promotion efforts [7]