Core Insights - The average premium rate for land transactions in July has significantly rebounded, with expectations for more quality land parcels to enter the market in the second half of the year [1][2][3] Land Supply - As of July 25, 2025, the land supply area reached 61.81 million square meters, an 18% increase month-on-month but a 17% decrease year-on-year, continuing the trend of reduced supply [1] - Major cities like Beijing, Shanghai, Shenzhen, Hangzhou, Suzhou, and Chengdu have all set new records for land prices by 2025, with Shanghai achieving a national record of 200,000 yuan per square meter [1] Land Transaction - By July 25, 2025, the total area of commercially auctioned land was 41.94 million square meters, a 15% year-on-year decline, with the transaction amount for the month at 132 billion yuan, remaining stable year-on-year [2] - The average land price for the month was 3,147 yuan per square meter, reflecting a 17% year-on-year increase [2] Market Activity - The average premium rate for land in July was 9.9%, the highest since the second quarter, with first-tier cities seeing a significant rise to 25.7%, marking a monthly high for 2025 [2] - High premium rates were observed in key areas of first-tier cities, with notable transactions in Shanghai and Shenzhen exceeding 20% [2] Land Auction Dynamics - The land auction failure rate was 9%, remaining at a low level, with cities like Wuhan, Jinan, and Xi'an experiencing unsuccessful sales due to uncertain future sales prospects [3] - The research center anticipates that as urbanization progresses, more quality residential land will be released, maintaining competitive bidding activity in the second half of the year [3] Future Outlook - The center expects that the ongoing high-quality urban development will lead to more stable signals in the land market, particularly in core cities with significant population influx and high economic development levels [3]
7月土地平均溢价率大幅回升 机构预计下半年更多优质地块入市
Zheng Quan Shi Bao Wang·2025-07-30 10:24