Criteo Announces Strategic Leadership Appointments to Accelerate Growth and Innovation

Core Insights - Criteo has appointed Todd Parsons as Chief Product Officer and President of Performance Media, and Sherry Smith as President of Retail Media to enhance its strategic priorities and accelerate growth [1][3][4] - The new organizational structure consolidates product, R&D, and commercial strategy under these leaders, aiming for sharper focus and alignment with market opportunities [2][5] Leadership Changes - Todd Parsons, with a background in AI and data innovation, will oversee the Performance Media business, focusing on AI-driven, cross-channel solutions [3][5] - Sherry Smith, recognized for her contributions to Retail Media, will lead Criteo's efforts in this rapidly growing sector, emphasizing scalable monetization and AI technology [4][5] Strategic Goals - The leadership changes are intended to foster agility, accountability, and sustained performance, aligning with Criteo's long-term growth ambitions [5] - The company is also searching for a Chief Customer Officer to enhance customer lifetime value and ensure clients maximize the platform's potential [6] Company Overview - Criteo operates a global platform that connects the commerce ecosystem, leveraging AI to access over $1 trillion in annual commerce sales [7] - The company provides technology and insights to help businesses drive performance and growth across various sectors, including retail and digital commerce [7]