上半年我省社零规模和净增额全国第一 “苏超”热点燃消费

Group 1: Economic Performance - The province achieved a total retail sales of 2.39 trillion yuan in the first half of the year, with a year-on-year growth of 5%, ranking first in the country for both scale and net increase [1] - Online retail sales reached 636.24 billion yuan, with a growth rate of 7.9%, placing the province third nationally [1] - The province's import and export of goods totaled 2.81 trillion yuan, reflecting a year-on-year increase of 5.2%, surpassing the national average growth of 2.3 percentage points [1] Group 2: Consumption Promotion Initiatives - The province organized over 3,500 consumption promotion activities, involving 65,000 commercial enterprises and distributing more than 850 million yuan in consumer vouchers and 50 million yuan in digital currency red packets [2] - The "old-for-new" consumption policy has shown significant results, with related products achieving retail sales of 384.7 billion yuan, accounting for 40.3% of the province's total retail sales, and contributing 3.7 percentage points to the growth [1] Group 3: Future Plans and Events - The province plans to leverage the "Super League" to enhance consumer engagement, with initiatives like the "Super League + New Consumption" linkage IP and various promotional activities [3] - The province will also focus on nighttime consumption by activating 50 designated night consumption clusters, promoting events that integrate sports, culture, and tourism [4] - Upcoming themed activities such as "Golden Autumn Shopping" and "Warm Winter Shopping" will be organized to create a vibrant consumption atmosphere [3]