Xcel Brands and TSC Product Lab Partner to Launch Products under the Trust. Respect. Love By Cesar Milan Brand in innovative pet electronic devices and small appliances category

Company Overview - Xcel Brands (NASDAQ: XELB) is a media and consumer products company focused on building socially driven, live-commerce-focused brands [1][5] - The company engages in design, licensing, marketing, live streaming, and social commerce sales of various consumer products, including apparel, footwear, and home goods [5] - Xcel has generated over $5 billion in retail sales through livestreaming and interactive television, with a brand portfolio reaching over 43 million social media followers [5] Strategic Partnership - Xcel Brands has announced a strategic licensing partnership with TSC Product Lab to launch new products under the Trust. Respect. Love by Cesar Millan brand [1][4] - This collaboration aims to combine TSC Product Lab's product development capabilities with Xcel's expertise in omnichannel brand building and social commerce [1][4] Product Development - The new product line will focus on elevated pet products, including smart electronic devices and small appliances, designed with pet wellbeing and human-animal harmony in mind [2][3] - The products will embody Cesar Millan's philosophy of Trust. Respect. Love, aiming to strengthen the bond between pets and their owners [3][4] Market Positioning - The partnership is positioned to address the evolving pet space, emphasizing education, design, and emotional connection in pet ownership [4] - The brand will be available through select retailers, e-commerce platforms, and live shopping channels, reinforcing Xcel's commitment to innovative social shopping [4]