Noodles & Company Unveils Delicious Duos: Perfectly Portioned Combos, Priced Right and Served All Day

Core Insights - Noodles & Company is launching a new menu item called Delicious Duos, which combines a small entrée with a protein and a side, starting at $9.95, aimed at providing value and variety for customers [1][2][4] Group 1: Product Offering - Delicious Duos allows customers to mix and match popular dishes such as Rigatoni Rosa with Parmesan Chicken and Pulled Pork BBQ Mac & Cheese, enhancing meal customization [3] - The sides included in Delicious Duos are designed to complement the main entrée, with options like Lemon Parmesan Broccoli, Small Caesar Salad, Small Garden Salad, and Cup of Chicken Noodle Soup [9] Group 2: Customer Insights - A survey by Pollfish indicates that nearly 50% of respondents prefer a small entrée with a side, and over 75% prioritize price and value when dining out, which aligns with the offering of Delicious Duos [2][10] - The new menu item is positioned to cater to various dining occasions, whether for lunch or dinner, providing perfectly portioned meals that fit into customers' daily routines [4] Group 3: Marketing and Promotions - To celebrate the launch of Delicious Duos, Noodles & Company is hosting a "Dress as a Duo Day" on August 16, offering a Buy One, Get One 50% Off promotion for customers who participate [5][6] - The company encourages social media engagement by inviting customers to share their Duo-inspired looks for a chance to win a gift card [6] Group 4: Loyalty Program - Noodles Rewards program offers customers additional benefits, including points for every dollar spent, exclusive offers, and a free entrée after a first purchase of $10 or more [7] Group 5: Company Background - Noodles & Company has been in operation since 1995, focusing on a diverse menu that includes noodles, soups, salads, and sides, with over 460 locations [8][10] - The company has received multiple accolades, including recognition for its loyalty program and workplace diversity, highlighting its commitment to quality and customer satisfaction [8][10]