Cheer(US:CHR) 智通财经网·2025-07-30 12:05Core Insights - The company reported a total revenue of 515 million RMB (approximately 70.99 million USD) for the first half of 2025, with a net profit of 81.13 million RMB (approximately 11.19 million USD) and operating cash flow of 28.43 million RMB (approximately 3.92 million USD) [1] - The revenue structure indicates that platform and digital business revenue accounted for 92.26% of total revenue, while media content service revenue made up 7.74% [1] Business Performance - The total installed user base across all platforms reached 539 million, representing a year-on-year growth of 3.0%, with 440 million users for the "Yuexiang Home" service, growing by 1.85% [1] - Monthly active users (MAU) reached 51.08 million, showing a slight increase of 0.02%, with an average daily usage time of 54.3 minutes [1] - The "Yuexiang Mall" installed user base grew by 16.07% to 70.44 million, with MAU at 6.91 million, up by 0.44%, and a user repurchase rate of 38.8% [1] - The "Yuelingxi AI" service saw a significant increase in installed users by 24.93% to 14.08 million, with MAU soaring by 263.33% to 3.27 million and monthly visits reaching 3.83 million, up by 14.25% [1] Innovation and Market Position - The company launched two core features, "AI Transformation Home" and "Instant Buy," which integrate advanced algorithms and generative AI image engine technology, marking a significant upgrade in its product offerings [2] - The company is recognized as a leader in the entertainment content and innovative business model sectors, being the first in China to utilize AI-generated content for consumer markets, including adaptations of classic Chinese literature [2] - The company continues to maintain a robust operational strategy, focusing on product iteration and enhancing core competitiveness, with a commitment to AI technology research and application [3]